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Fresh, lively, and full of energy—Iris Green is a vibrant grassy green that brings balance and boldness. Whether you're channeling springtime or making a bold statement, this shade is pure mood-boosting magic.Why You’ll Love It:• 15-Free Formula – Clean and vibrant• Vitamin-Enriched – Strengthens...

Achieve salon-quality blonde at home with Bleach, Please—a powerful, nourishing hair lightening kit designed to lift up to 8 levels while minimizing damage. This all-in-one kit includes everything you need for a seamless, easy bleaching process.What’s Inside:Premium Cream Bleach – Gentle yet effective formula...

Denim lovers, this one’s for you! Blue Jean Baby is the ultimate navy blue—timeless, versatile, and effortlessly chic, just like your favorite pair of jeans.Why You’ll Love It:• 15-Free Formula – No harmful stuff, just pure color magic.• Infused with 5 Key Nail-Enriching Ingredients...

Say hello to instant volume with Vacay Volumizing Dry Shampoo! This formula not only absorbs excess oil but also lifts your roots for extra bounce and body.Why You Need It:• Aerosol-free & eco-friendly – No harsh chemicals• Travel-friendly – TSA-approved for vacations & adventures•...

A spray a day keeps the UV away! Keep your hair protected, hydrated, and smelling fresh AF with our OG Hair Perfume, infused with UV and color-protecting technology.Why You’ll Love It:• Protects Against UV Damage – Defends your hair from the sun’s harmful rays...

Hit the road with Road Trip Dry Shampoo, your go-to hair refresh without the need for a wash! This lightweight, non-aerosol formula revives your hair, absorbs excess oil, and leaves a fresh matte finish.Why You’ll Love It:• Zero harsh chemicals – Clean formula for...

Pool Party Ultra-Hydrating Foaming Hair Mask is designed to restore moisture, smoothness, and manageability to dry, brittle hair. Formulated with Polycare® Split Therapy, it helps repair damage while nourishing strands with antioxidants, omegas, and natural oils.Why You’ll Love ItInstant Hydration – Revives dry hair...

Want to create perfect pastels? Arctic Mist Diluter is the ultimate base for custom mixing!How to Use:Mix with any AF color to achieve softer pastel shadesNot a toner or bleach, just a pigment diluterArctic Fox Hair Color is always 100% vegan, cruelty-free, and made...

Our set of soft, synthetic tint brushes are cruelty-free just like our hair color! Pair it with a matching bowl for a picture-perfect look, or mix and match to showcase your vibrant personality and even more colorful hair! Get your Rainbow Tint Bowls here!...

NEW! Our latest batch of Arctic Fox Hair Color stickers! #crueltyfreeaf ♥Each pack contains:1 sticker sheet with 7 die-cut stickersHigh-quality and vibrant designsPerfect for laptops, bottles, phones, and moreShow off your love for Arctic Fox anywhere with this exclusive sticker pack!

Revive and strengthen your hair with Resurrected Shampoo & Conditioner! This powerhouse duo is color-safe, sulfate-free, and enriched with amino acids & antioxidants to restore elasticity, protect hair, and soothe the scalp.Free From: Parabens, Sulfates, Silicones, Phthalates, and GlutenScent: Bergamot, Jasmine, Amber, Sandalwood &...

Upgrade your hair coloring game with the Rainbow Tint Bowl Set! This set of seven interlocking bowls creates the ultimate color-mixing station, making multi-tone applications and color melts easier than ever.Why You’ll Love It:Interlocking Design – Connect the bowls for an organized, seamless coloring...

Purple AF is a rich, true purple shade that works well across different hair levels, from platinum to light brown. It delivers vibrant color on lighter hair and deep purple tints on darker hair. Why You’ll Love It:DIY Formula – Easy at-home applicationHydrating &...

Turn up the heat with Ginger Flare, a high-impact orange-red hair dye that balances punk and posh. Why You’ll Love It:DIY Formula – No salon neededHydrating & Deep Conditioning – Leaves hair soft and shinyLong-Lasting & Fade-Resistant – Vibrant color that holds upBest on...

Ditch the brass and achieve your icy blonde dreams with Blue Powder Bleach! This is a professional-grade lightening powder that lifts up to 9 levels for the perfect platinum blonde.Why You’ll Love It:Anti-Brass Formula – Blue pigments neutralize orange and yellow tonesQuick & Easy...

Achieve your brightest blonde yet with White Powder Bleach! This salon-quality lightener lifts up to 9 levels, ensuring even, bright results for all your color transformations.Why It’s Amazing:• Lifts up to 9 levels – Platinum perfection, faster results• Quick-acting formula – Minimizes damage and...

Go intergalactic with Space Cowgirl, a bold neon green shade with bright leafy undertones. This vibrant hue brings high-energy vibes and glows under blacklight! Why You’ll Love It:DIY Formula – Easy and fun to applyHydrating & Deep Conditioning – Soft, nourished, healthy hairBest on...

Turn heads with Frosé, a dreamy pastel pink hair dye with a soft, romantic touch.Why You’ll Love It:• DIY Formula – Easy, no-mess application• Hydrating & Deep Conditioning – Leaves hair soft and smooth• Best Results on Pre-Lightened Hair – Ideal for platinum blondes;...

Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look. Why You’ll Love It:• DIY Formula – Simple, mess-free application • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Stays...

Say hello to #BowlGoals! Our Lime AF mixing bowl and matching brush are designed to give you next-level precision and ease when applying hair dye.Bowl Features:• Extra-large capacity – Perfect for mixing multiple colors.• Rubberized bottom – Stays put, no slipping!• Microwave & Dishwasher...